The Federal Trade Commission today announced a settlement with a California company that manufactures and markets "California Tan Heliotherapy" tanning products. According to the FTC, California SunCare, Inc. made false and unsubstantiated claims that moderate exposure to the ultraviolet radiation of the sun and in indoor tanning salons is not harmful -- and, indeed, provides many health benefits -- and that users of the company's products can reap these benefits while avoiding the dangers of burning and overexposure.
In agreeing to settle the Commission's charges, California SunCare agreed to make certain disclosures in future ads and labeling, cautioning consumers that tanning even without burning can cause skin cancer and premature skin aging. The disclosure must be made in certain advertising until the company has spent $1.5 million disseminating ads with the disclosure to consumers.
"False or unsupported claims about health and safety are of particular concern to the FTC," said Jodie Bernstein, Director of the agency's Bureau of Consumer Protection. "In this case, the company's advertising claims were directly contrary to the conclusion of scientists and public health officials -- that tanning, and not just burning, can cause skin damage, including skin cancer. The messages the company agreed to in this case will caution consumers as to the potential harms of tanning."