|
A Complete List of all ASC Standards
Here are the few sections relevant in this case:
1. Accuracy and Clarity
(a) Advertisements must not contain inaccurate or deceptive claims,
statements, illustrations or representations, either direct or implied,
with regard to price, availability or performance of a product or
service. In assessing the truthfulness and accuracy of a message, the
concern is not with the intent of the sender or precise legality of the
presentation. Rather, the focus is on the message as received or
perceived, that is, the general impression conveyed by the
advertisement.
Their claims that there were millions of satisfied customers is about as informative
as saying the "millions of people drank water yesterday" and they didn't complain.
(b) Advertisements must not omit relevant information in a manner which,
in the result, is deceptive.
The Cellasene ad claimed that they had clinical proof and safety studies,
and yet there was no mention of who, or when, or what was studied.
(c) All pertinent details of an advertised offer must be clearly and
understandably stated.
The product Cellasene was mentioned, as if everyone knew what it was,
and yet there were no details about what was in it.
(d) Disclaimers and asterisked or footnoted information must not
contradict more prominent aspects of the message and should be located
and presented in such a manner as to be clearly visible and/or audible.
There were no disclaimers at all. We don't even know who Kathleen is,
or who she really represents.
(e) Both in principle and practice, all advertising claims and
representations must be supportable. If the support on which an
advertised claim or representation depends is test or survey data, such
data must be reasonably competent and reliable, reflecting accepted
principles of research design and execution that characterize the
current state of the art.
No evidence was presented, thus none was supportable.
7. Testimonials
Testimonials, endorsements or representations of opinion or preference,
must reflect the genuine, reasonably current opinion of the
individual(s), group or organization making such representations, and
must be based upon adequate information about or experience with the
product or service being advertised, and must not otherwise be
deceptive.
Who is Chris Groom, and who examined her to see if her claims were valid?
There is no evidence that her testimonial is valid, on any and all accounts.
8. Professional or Scientific Claims
Advertisements must not distort the true meaning of statements made by
professionals or scientific authorities. Advertising
claims must not imply that they have a scientific basis which they do
not truly possess. Any scientific, professional or
authoritative claims or statements must be applicable to the Canadian
context, unless otherwise clearly stated.
Again, Cellasene has not been studied scientifically by peer reviewers,
which basically means that the manufacturer can make any claims they want.
They could even make claims that if you took 3 capsules a day, it would
make your hair grow back, or give you more prowess in bed. It is purely a
statement made by someone who wants to sell a product for which there is
no valid or scientific evidence as to its efficacy or safety. In fact
there are serious questions about its safety, particularly if there is a
warning on several web sites about its influence on the thyroid bland,
and pregnancy.
Contact Information
Do you want to comment directly to Kathleen at Cellasene?
E-mail her at:
webmasters@cellasenecanada.com
Do you want to support our complaint to the ASC?
Send them e-mail at: info@adstandards.com
Do you want to support our complaint to the ASC?
Class Action Lawsuit: Register for lawsuit
| 
Subscribe to DietFraud
